Three Peaks Design logomak.three peaks logotype.

COLLABORATION.
CLEAR THINKING.
BUILT AROUND YOUR BUSINESS.

Kia ora, I’m Dani — founder of Three Peaks and a website and brand specialist.

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Three Peaks takes its name from the three peaks of Aoraki/Mt Cook, a place I have a huge connection to and where I spent part of my life living and working before settling in Twizel.

We’re here for businesses that have a lot to say, complex services, ideas, audiences or information, and need a website that brings it all together clearly.

What you see online is only the tip of the iceberg. Underneath is all the invisible but important work: strategy, research, brand refinement, UX and UI, design, SEO, AI search optimisation and post-launch support.

Independent studio. Big thinking. Serious work.

our process

01
BUSINESS STRATEGY
CONTENT + STRUCTURE
WEB STRATEGY
discovery
Before anything is designed, we dig into how your business actually works: what you offer, who it’s for, what people need to find, and where things have become tangled. Then we give it structure and a direction.
02
ART DIRECTION
VISUAL IDENTITY
UX + UI DESIGN
Design
This is where strategy becomes something you can see. We shape the visual identity where needed, map the user experience, and design a website that feels distinctive, intuitive and right for your business.
03
WEBFLOW DEVELOPMENT
CMS + INTEGRATIONS
SEO + AI SEARCH
Development
Then we build it properly. Your website is developed in Webflow with flexible systems behind the scenes, strong performance, search visibility and a setup your team can actually manage.

capabilities

WEBSITES

Website Strategy
UX + UI Design
Custom Website Design
Webflow Development
CMS + Integrations
SEO + AI Search

brand

Brand Strategy
Brand Refreshes
Visual Identity Systems
Brand Guidelines

SUPPORT

Website Updates + Improvements
New Pages + CMS Support
Campaign + Promotional Design
Print + Collateral
Ongoing Brand Support

capabilities

WEBSITES

Website Strategy
UX + UI Design
Custom Website Design
Webflow Development
CMS + Integrations
SEO + AI Search

VISUAL ID

Brand Strategy
Brand Refreshes
Visual ID Systems
Brand Guidelines

SUPPORT

Website Updates + Improvements
New Pages + CMS Support
Campaign + Promotional Design
Print Design+ Collateral
Ongoing Brand Support

faq

Why work with Three Peaks?

Because sometimes a website needs more than a fresh coat of paint.

I take the time to understand how your business actually works, what your customers need, and what’s getting in the way before jumping into design.

You work directly with me from strategy through to launch. When specialist skills are needed, I bring in trusted collaborators while remaining your point of contact throughout.

‍Independent studio, focused attention, plenty of thinking.

Will I work directly with you?

Yes. You work directly with me from the first conversation through to launch. I’m the person asking the questions, shaping the strategy, designing the work and building the website. There’s no handover to a junior designer or production team.

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I also keep project documentation and a continuity plan in place. If I’m unexpectedly unavailable, your project can be handed over to a trusted designer partner with comparable experience and Webflow expertise, so the work can continue.

Who is Three Peaks for?

Three Peaks is for businesses that have a lot to say. We help businesses with complex ideas, audiences and content build websites that make sense.

It’s a good fit if your current website no longer reflects how the business works, feels difficult to navigate, or has become a patchwork of pages and updates over time.

You don’t need to know exactly what the solution is before you get in touch. That’s part of the job. I’ll help work out what needs simplifying, restructuring or rethinking, then build the website around that.

What do you do?

I specialise in websites for businesses with a lot to say, using strategy to make the complex feel simple.

Depending on what the project needs, that can include:
--> Website strategy: understanding the business, audience, competition, content and what needs to change.
--> UX + UI design: shaping the structure, journeys and interface so the website is easy to understand and use.
--> Webflow development: building flexible, responsive websites that are easy to manage and evolve.
--> Brand refinement: refreshing the visual identity when the existing brand is holding the website back.
--> SEO + AI search optimisation: helping content perform in traditional search and be understood by AI-powered search tools.
--> Post-launch support: ongoing updates, improvements and support when needed.

AI is part of the toolkit, but it doesn’t replace years of experience, strategy or creative judgement. The thinking, direction and final decisions stay human.

Why Webflow?

I use Webflow because it gives me the freedom to design around your business, not around a theme or template.

Some website platforms rely heavily on third-party plugins and add-ons. These need ongoing updates, can stop playing nicely together, and may create performance or security issues over time.

Webflow reduces that dependency, which means fewer moving parts, less ongoing maintenance and a website that’s easier to keep healthy as it grows.

Most importantly, it gives me the freedom to create something custom, easy to manage and built on strong foundations for performance, SEO and AI search, so you end up with a website that works hard for your business and makes sense to both people and machines.

What happens after my project is finished?

Your website and final approved brand assets are yours. Once the project is complete, I’ll make sure you have everything you need to use them with confidence.

For websites, that includes handover and training so you can manage everyday content updates yourself, plus 30 days of post-launch support for any genuine issues related to the build.

And if you’d rather not manage things yourself, I can still help with updates, improvements and future changes as the business evolves.

How much does a website cost?

Website projects start from $5,000 + GST. Most complex website projects sit between $10,000 and $30,000+, depending on the scope, content, CMS, integrations, visual identity needs and functionality.

I don’t use fixed website packages because the scope follows the problem. Once I understand what your business actually needs, I can recommend the right approach and provide a clear project price.

How long does a website project take?

Most projects take around 2–4 months, depending on the size and complexity of the website, how much content is involved and how quickly feedback and approvals happen.

We’ll agree on a realistic schedule before the project begins, so everyone knows what’s happening and when.

What do you need from me?

You know your business better than anyone, so I’ll need your input, particularly during strategy.

You’ll also need to provide or help organise things like content, photography and business information, and be available for feedback and approvals along the way. I’ll guide the process and let you know exactly what I need and when.

case studies