heliski &
ski the tasman
alpine guides Signature Ski Adventures
overview
Alpine Guides offers three exceptional ski experiences in New Zealand's exclusive alpine regions. 'Mount Cook Heliski' delivers helicopter-accessed skiing in the Aoraki Mount Cook area. 'Ski The Tasman' combines adventure with the scenic beauty of the Tasman Glacier's slopes. 'Methven Heliski' provides diverse, challenging runs near Methven. Each experience showcases Alpine Guides' expertise in leading heliskiing adventures.
services
Logo Refresh
Visual Identity
Brand Collaterals
Document
Design
Website Design & Development
Visual Identity
Brand Collaterals
Document
Design
Website Design & Development
The Project
Before this project, Alpine Guides' ski experiences felt like distant cousins — each with its own identity, but none clearly tied back to the Alpine Guides brand. This disconnect diluted the impact of the parent brand and made the offerings feel scattered. When we refreshed the Alpine Guides logo and visual identity, we saw an opportunity to bring unity to the family.
Check live websites
www.skithetasman.co.nz
www.mtcookheliski.co.nz
www.methvenheli.co.nz
Check live websites
www.skithetasman.co.nz
www.mtcookheliski.co.nz
www.methvenheli.co.nz
thinking behind the project
Building on the new Alpine Guides logo and visual identity, we created a colour-coded brand system where each ski product — Mount Cook Heliski, Ski The Tasman, and Methven Heliski — retained its own personality, while clearly belonging to the same family. The new visual system, applied across dedicated Squarespace websites and marketing collateral, helped bring consistency, clarity, and brand strength across all platforms.
Cohesion
=
clarity
