The project for Vitality Health and Wellness Coaching focused on creating a new logo that encapsulates Jana Kaeppler's core business values: the connection between nature and enhanced health and wellness.

This logo was designed to be a visual representation of her approach to holistic health, intertwining elements of nature with the concept of personal growth and well-being. In addition to the logo design, the project also encompassed the development of comprehensive brand guidelines.

These guidelines were crafted to ensure consistency and coherence across all branding materials, reflecting the essence of Jana's coaching philosophy. The goal was to create a cohesive brand identity that resonates with her commitment to natural, personalized wellness paths for her clients.