altex co.

Mountaineering, Taken Seriously

The Project

Establishing Altex Co. as a competitive player in NewZealand’s mountaineering industry required a brand that resonated with experienced adventurers. The challenge was to create a memorable and versatile logo and identity that conveyed adventure, precision, and elite expertise.

overview

Altex Co. is a fictitious company in New Zealand mountaineering. It provides experienced adventurers with the opportunity to challenge themselves through high-level expeditions and training, aiming to give climbers the confidence to explore challenging objectives.