Alpine Guides
Expert Mountain Adventures Since 1966.
The Project
The 2021 Alpine Guides project involved redesigning their logo and crafting a new brand identity, balancing modernity with tradition. We retained key elements like the yellow colour and Mount Cook imagery while introducing a darker hue to replace the old blue.
The new logo ingeniously merges mountaineering and skiing, symbolizing AGL's core services, and features the northeast face of Mount Cook alongside ski lines. This fresh, bold design is memorable and versatile, working well across print and digital media and effectively refreshing the Alpine Guides' brand image.
The new logo ingeniously merges mountaineering and skiing, symbolizing AGL's core services, and features the northeast face of Mount Cook alongside ski lines. This fresh, bold design is memorable and versatile, working well across print and digital media and effectively refreshing the Alpine Guides' brand image.
overview
Established in 1966, Alpine Guides is an adventure business based in Aoraki Mount Cook, New Zealand, known for its expertise in navigating some of the world's most dynamic mountain areas. This company has a long-standing history of fostering generations of climbers, skiers, and professional mountain guides. Through their comprehensive courses and custom programs, they offer unique opportunities for adventure and personal growth in the captivating terrains of New Zealand.
services
Logo Refresh
Visual Identity
Brand Collaterals
Ad Design
Signage
Visual Identity
Brand Collaterals
Ad Design
Signage
