Alpine Guides

climber illustration.

Expert Mountain Adventures Since 1966.

overview

Established in 1966, Alpine Guides (AGL) is an adventure business based in Aoraki Mount Cook, New Zealand, known for its expertise in navigating some of the world's most dynamic mountain areas. This company has a long-standing history of fostering generations of climbers, skiers, and professional mountain guides. Through their comprehensive courses and custom programs, they offer unique opportunities for adventure and personal growth in the heart of New Zealand's Southern Alps.

services

Logo Redesign
Visual Identity
Brand Collaterals
Ad Design
Signage
Alpine Guides NZ style guide.
Alpine Guides NZ website application.
Alpine Guides NZ logomark application.
Alpine Guides NZ logomark.
Alpine Guides NZ logomark.
Alpine Guides NZ logo mobile app icon application.

The Project

When Arthur, the General Manager at Alpine Guides, got in touch, he was keen to refresh their brand while holding onto its legacy. Our job was to redesign the logo and craft a new visual identity that felt modern but still deeply connected to the company’s roots. We kept familiar elements like the iconic yellow and the silhouette of Mount Cook, but updated the look with a bolder, darker colour palette to replace the old blue.

Alpine Guides NZ business card design.
Alpine Guides NZ office brochure stand photo with all brochures we designed for them.
Alpine Guides NZ brochure design.Alpine Guides NZ office brochure stand photo with all brochures we designed for them.
Alpine Guides NZ sticker design.
thinking behind the logo
The logo was designed to unify Alpine Guides' core services — mountaineering and skiing — into a single bold mark, using the northeast face of Mount Cook and ski lines to reflect both adventure and place.
Mount Cook East face that inspired ALpine Guides logo design.

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Ski line that inspired the Alpine Guides logo design.

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Alpine Guides NZ logomark.
Alpine Guides NZ flag design.
Alpine Guides NZ google maps flag design.
Alpine Guides NZ book cover design.
Alpine Guides NZ technical manual cover design.
Alpine Guides NZ buff design.
Alpine Guides NZ buff design.
The result?
A strong, memorable mark that works just as well on a printed brochure as it does on a website — helping Alpine Guides move forward without losing what makes them, them!
Alpine Guides NZ ad design.
Alpine Guides NZ ad design.
Alpine Guides NZ logo vehicle application.

more work

Three Peaks Design logomak.three peaks logotype.