Alpine Guides
Expert Mountain Adventures Since 1966.
overview
Established in 1966, Alpine Guides (AGL) is an adventure business based in Aoraki Mount Cook, New Zealand, known for its expertise in navigating some of the world's most dynamic mountain areas. This company has a long-standing history of fostering generations of climbers, skiers, and professional mountain guides. Through their comprehensive courses and custom programs, they offer unique opportunities for adventure and personal growth in the heart of New Zealand's Southern Alps.
services
Logo Redesign
Visual Identity
Brand Collaterals
Ad Design
Signage
Visual Identity
Brand Collaterals
Ad Design
Signage
The Project
When Arthur, the General Manager at Alpine Guides, got in touch, he was keen to refresh their brand while holding onto its legacy. Our job was to redesign the logo and craft a new visual identity that felt modern but still deeply connected to the company’s roots. We kept familiar elements like the iconic yellow and the silhouette of Mount Cook, but updated the look with a bolder, darker colour palette to replace the old blue.
thinking behind the logo
The logo was designed to unify Alpine Guides' core services — mountaineering and skiing — into a single bold mark, using the northeast face of Mount Cook and ski lines to reflect both adventure and place.
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The result?
A strong, memorable mark that works just as well on a printed brochure as it does on a website — helping Alpine Guides move forward without losing what makes them, them!
