Capybara Hot Sauce is the international evolution of Brazil’s Da Capivara – Molho de Pimenta, reimagined for the New Zealand market.

The brief called for a bold, quirky identity that captured the essence of the brand: small-batch, flavour-forward heat with serious personality. From the custom logo featuring a fire-breathing, winged capybara to a vibrant colour palette and unapologetic tagline, every design choice was made to stand out on the shelf and in people’s minds.

This was a project where wild creativity met strategic branding — and the result is seriously unforgettable.